Think of programmatic as the umbrella rein this category, where different types of programmatic buying are categorized beneath it. Supply-side platforms (SSP) are at the other end of the spectrum; publishers can manage and sell the ad space that is available on their apps or websites. HTTP provides clear rules https://programmaticadvertising29358.theideasblog.com/28495203/5-wesentliche-elemente-für-website-monetarisierung