- Supplying ‘top quality’ benefits => presenting results that could match the user’s intent much more closely. Around the downside, In case the informational benefit of the rich snippet satisfies the user's search query, it'd get rid of the need to simply click by way of for even more engagement. https://orangebookmarks.com/story19549815/the-2-minute-rule-for-google-schema-for-rich-snippets